Retrogustolab: Graphic and illustration

Graphic Designer / Toronto

Tracy Ma
http://tracyma.com/

Phillip Lim Invite
A pop up invite for the brand’s Fall Winter 2012 fashion show at New York Fashion Week.
Foil stamp with foil underprinting.

Interview from www.prote.in/
What are you currently working on?
I'm working on these giant drawings of materials, at the moment I'm working on concrete.
They're 20x30 drawings on a thin sheet of paper by pencil and they're very detailed.
What is your ideal target audience?
In my own work it would be people who feel the same way as I do in terms of the issues
I'm trying to address, the common theme in my work would be what people do to deal with
being stuck in any kind of limbo.I immigrated to Canada and when you spend half your life
relating to this place and its values you see things differently.
Is there any negative impact from the vast number of blogs and sites that are out there
on the web? Or is it the more the merrier?
I tend to get really sick of blogs. I have a few favorites, but when I'm trying to do work
it's really overwhelming and I think there are a lot of them who all publish the same content.
How do you interact with information and data in your work?
I have a few infographic pieces, for one took pictures of banal scenes from the place
I grew up, which is sort of a semi-suburb, and mailed them out as postcards to investigate
that as a medium. Anything that documents time and location is considered an infographic
as far as I'm concern.
What public infographic would you most like to redesign?
The Toronto public transit system has really shitty design throughout. They used their own
font at one point in the '50s which is a knockoff of Futura and since then they've used
Helvetica, but it's just really bad.

Smith
Branding and menu design for Smith, a restaurant at 553 Church Street, Toronto.
Produced at Leo Burnett.